This includes customer acquisition, brand and digital experience, email and other engagement platforms, and digital analytics. You’ll develop and lead a team of talented and passionate digital marketers, creatives, and marketing subcontractors as we expand the North Spore brand and bring more customers into the mycological world. We’re looking for an organized and data driven Head of Digital Marketing and Ecommerce. We’re at that perfect stage of growth, where we’re still small enough for you to make a major difference, while big enough to have resources to do amazing things. Exponential growth, North American distribution, an ever-expanding product portfolio that goes well beyond grow kits, and a growing community of North Spore enthusiasts and social media followers around the world who sing our praises and treat their friends and family to their homegrown shrooms. When we launched in 2014, we were a vertically integrated mushroom farm, but have now grown into the Northeast’s premier mushroom supply and cultivation ecommerce company with a state of the art inhouse laboratory, mushroom spawn production facility, research farm, and digital education center.Īs a leader in the field we are constantly innovating and developing new products. We’re passionate about cultivating food, foraging for mushrooms, and ‘Spreading the Spore’. Specifically, we help people grow mushrooms and as a result are growing at an unprecedented rate. The specific epithet myosura is from Latin and means 'mouse tail' and is a reference to the curved form of most stems of the Conifercone Cap mushroom.At North Spore we want to make the world of mushrooms accessible to everyone, and we’re looking for a Head of Digital Marketing and Ecommerce to help us realise our vision. The spores of mushrooms in this genus are very tiny indeed.
The genus name Baeospora comes from the Greek word Baeo, meaning 'little' with the suffix -spora, meaning a spore.
Karst., Collybia friesii, Marasmius friesii (Bres.) Rea. Synonyms of Baeospora myosura include Agaricus myosurus, Collybia myosura, Marasmius myosurus (Fr.) P. The currently-accepted scientific name Baeospora myosura was established in 1938 by American mycologist Rolf Singer. This mushroom was described in 1818 by Elias Magnus Fries, who established its basionym when he gave it the scientific name Agaricus myosura. The habitat (conifer cones) and tiny spores make it difficult to confuse this little mushroom with any others - but microscopically studying the spores is crucial because other cone-rotting species occur - for example, Strobilurus esculentus, which is macroscopically similar to Baeospora myosura but has much larger spores. Pileipellis a thin cutis of clamped cylindric elements 4-14 µ wide above a subcellular subcutis. Pleuro- and cheilocystidia clavate to fusiform up to 40 µ long and 10 µ wide pleurocystidia rare cheilocystidia abundant. Spores 3-4.5 x 1.5-2 µ elliptical to nearly cylindric smooth amyloid. KOH negative or faintly olive on cap surface.
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Narrowly attached to the stem or nearly free from it crowded whitish sometimes developing brownish spots.ġ.5-5 cm long and 1-2 mm thick equal finely powdery or hairy whitish to brownish base attached to conspicuous rhizomorphs. Saprobic decomposing the fallen cones of spruces and pines (especially those of Norway spruce, eastern white pine, Douglas-fir, and Sitka spruce) growing alone or gregariously fall widely distributed in North America.ġ-3 cm across convex, becoming broadly convex or flat dry or slightly moist bald or very slightly silky light brown, fading markedly to buff from the margin inward the margin not lined, or very faintly lined at maturity. Other names: Conifer-Cone Baeospora, Conifercone Cap, Conifer Conecap, Spruce-Cone Mushroom.
It is often confused with Strobilurus trullisatus, also common on Douglas fir and Sitka spruce cones, but the latter has a whitish, striate cap, close, not crowded gills, and a stipe that is pallid at the apex, shading to a yellowish to tawny-brown base. It is regarded as nonpoisonous and has no culinary value.ĭespite its species epithet (Latin for white cap), the cap color usually is some shade of medium to dark brown. It is commonly found in North America and Europe. It is white to cream and the spore color is white, cream, or yellowish. Baeospora myosura is a species of fungus that produces mushrooms with long, coarse hairs.
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